Jade Smith

Jade is a London-based director working across commercials, branded content, and social media, with a strong focus on sport and LGBTQIA+ community storytelling. Bringing a documentary eye and a distinctive creative style to commissioned work, Jade’s first football film, Adidas x Goals for Girls, was shortlisted at the Shiny Awards and featured in the APA Directors Showcase. Jade continues to pitch and develop commercial projects while expanding their creative practice.

Alongside directing, Jade recently held their first photography exhibition, which was featured by Dazed as one of August’s must-see art shows. Their first photography book with Studio Small is set for release this year.